I started publishing in 2020, mostly because I kept writing the same long answers to the same questions from friends and wanted somewhere to put them. It turned into a blog, then a channel, and then a way of planning trips that only really works if the planning happens in public.
What I make is long-form: full written guides, and one filmed piece per destination that runs twenty to thirty minutes because that is how long it takes to be honest about a place. There is no schedule pressure here, nothing is sponsored, and I have never taken a paid placement for a destination.
The current plan runs through 2028 and covers six journeys. Two are booked, three are planned properly, and one is a research file I am holding loosely and will take down rather than leave standing if it stops making sense.